Key Points to Help You De-clutter
Are your customers finding difficulty in navigating your website, getting lost in the mire of cluttered advertisements and misleading menus? If you’re receiving negative feedback from your clients, or if you’ve noticed challenges in locating your own recently-updated web pages, it’s time to de-clutter. Here are some helpful tips to quickly achieve real results.
1. Keep your content brief, to-the-point, and eloquent. According to recent website research from the Nielson group, almost 80% of web users peruse the internet by scanning large portions of text rather than reading passages word-for-word. What does this mean for you? Customers won’t be impressed when they’re lost in massive blocks of endless sentences and can’t quickly derive the point from your information. In addition to decreasing your textual volume, highlight your keywords to assist your readers in quickly gathering the main points. By ensuring your writing is clear, concise, and grammatically clean, you’ll watch your traffic increase – as well as your revenue.
2. Check your content-to-ad ratios. How many advertisements are clogging your pages? It’s important, of course, to earn an income for your hard work, but overwhelming your readers with dozens of flashing ads can be distracting and irritating. First of all, Google will reduce your rankings if it starts to think you’re a low-quality spam site. Secondly, your readers will be turned off if they can’t find the information they are looking for among the dozens of blinking advertisements clogging their view. There is no magic formula when it comes to an exact ad-to-content ratio, but remember: It is safer to keep your advertisements on the leaner side. Besides – fresh, compelling content will bring more income than ads ever will.
3. Design your website with the end in mind. Work backwards to establish a clean, clear purpose with all your pages and content. Search engines will rank your pages, not your overall site, so make sure your posts are all geared toward emphasizing your overall business model. This will in turn bring customers back to your home page which hopefully contains the breadth of information about your enterprise. Eliminate all pages or posts that don’t relate to your business. Less is more! Do all content and images in your site have a purpose? Most businesses seek to engage, educate, or sell to their clients. Do all your images or pages achieve the purpose you are hoping to gain?
4. Make sure your internal linking strategy is up to par. While linking can bring traffic to your site and increase your rankings, placing too many links in confusing or irrelevant places can turn readers off and give you the opposite effect for which you were striving. Instead, make sure you have an action plan for your links. Try to ensure they bring customers to relevant pages – blog posts, product purchasing carts, etc. In addition, minimize the links that take your potential customers or readers away from your site. While it can be beneficial to link for referential purposes, it can distract a potential sale or subscription. Keep your links purposeful and beneficial!
By following the above tips, you are helping your business greatly improve its online presence. Don’t let another customer slip away out of frustration. Your readers are far more likely to come back to your website if it’s streamlined, clean, and purposeful in its objectives.