Anatomy of a Home Page

Anatomy of a Home Page

The home page is the face of the website, the introduction, the point of entry, the jumping off point. In other words, it’s very important on several levels. Perhaps most important is that the home page gets more visitors than any other page, and it needs to invite...
Five Elements of a Winning Website

Five Elements of a Winning Website

You’ve been looking at websites to get ideas on how to build or renovate your own. Some you like, some you don’t, and you may not be able to put your finger on exactly why. But you need to know exactly what works for a website and what doesn’t. If you look at those...
Six Reasons Your Business Needs a Website

Six Reasons Your Business Needs a Website

Six Reasons Your Business Needs a Website Every time someone asks you for your website address, you once again resolve to get yourself one, don’t you? Or maybe your do-it-yourself site isn’t attracting the traffic you expected. Either way, you can no longer afford not...
Strengthening Your Site Using Social Media

Strengthening Your Site Using Social Media

Using the evolution of information-sharing websites to your advantage With over a quarter of the world’s population on social media, it’s no wonder so many businesses and websites are turning to these platforms to promote growth and generate income. Social media is a...
Reducing Your Bounce Rate

Reducing Your Bounce Rate

Attract – and Retain – Web Traffic Many web developers and analysts are no doubt already familiar with the term “Bounce Rate”, but it’s a phrase business owners and professionals hoping to gain traction and traffic with their websites need to become familiar with....